Press

There is a new style of residential development gaining serious ground. So-called longevity residences are emerging as luxury real estate’s next big thing, betting on the growing appetite for wellness-oriented lifestyles that cater to all ages.

The pitch to residents and investors alike is simple: everything you need to live a longer, healthier life is built into the building. Residents can tailor their lives around their health without having to leave the comfort of their own home, with the latest wellness practices, trained professionals and supporting facilities all under one roof.

Healthspan, the number of years a person enjoys good health, is overtaking lifespan as an aspirational benchmark, and longevity residences are racing to meet demand from buyers who want physical activity, rest and community on their doorstep.

Developers have taken note. "Longevity has become one of the fastest-growing sectors in luxury real estate," said Dev Motwani, president and CEO of Merrimac Ventures, co-developer of Four Seasons Resort and Residences Telluride, alongsideFort Partners, told Newsweek. The new real estate project will be complete in three years and offer 26 private residences, 43 hotel residences and a 52-key hotel on four acres of land adjacent to Telluride, Colorado's Mountain Village gondola station.

At the development, the vision for a longevity residence translates to mean an in-home oxygenation system delivering oxygen-enriched air to every residence. Motwani calls it "the first system of its kind at this scale in a U.S. residential development," and says that it reflects, "the growing demand for residences that prioritize recovery, performance and well-being."

Accessibility also forms a large part of the draw. Residents want wellness "to be convenient, personalized and seamlessly integrated into their everyday routines," Bryan Grandison, director of lifestyle services at Extell Development Company, told Newsweek.

At New York City properties such as One Manhattan Square and Brooklyn Point, sound baths, IV therapy and on-demand spa services are available daily, offering experiences that, "come directly to residents and extend beyond traditional amenities," he said.

As the market expands, so will expectations around what optimal wellness looks like. "The future of longevity-focused residences is less about adding more wellness amenities and more about making healthy living part of everyday life," said Danielle Naftali, executive vice president of marketing, sales and design at Naftali Group, told Newsweek.

She pointed to the in-building juice bar and indoor-outdoor fitness center forming part of the facilities at One Williamsburg Wharf in Brooklyn as indicative of a design philosophy intended to make movement, recovery and social connection part of their daily routine. Buyers, she said, will increasingly expect wellness to be, "woven into all aspects of a building's lifestyle experience rather than treated as a standalone amenity."

If that prediction holds, wellness may soon read less as a luxury feature and more as a prerequisite, aligning lifestyle and growing expectations around not just how long we live, but how well.